Your words are gold. Literally! The right words can garner a new client or it can turn off a collective market. You have to polish your gold in a way that will express your care, concern, and talents. From personal experience, I can easily walk away from a brand if I feel a lack of connection. This is why I am passionate to help businesses connect to their market.
In today’s world, our first impression often comes in the digital form of social media and websites. This makes us work extra hard to imply a sincere tone and warm words when building relationships. We never know if who we are talking to is an instant client, bystander, or future client. We must carefully build responses that are informational and open to any possibility.
A great example is the active communities found within Facebook. Every business owner should be networking via Facebook Groups. Not only can you network with other business owners but with a few clicks, you can fall straight into the hands of your niche target market. You have opportunities to BUILD. You can build your reputation and visibility! With that being said, use your words of gold to promote yourself in every way. You can initiate conversations and comments.
I often see very particular questions like “ Does anyone know who prints t-shirts?” or “ I’m looking for a massage specialist? Any recommendations?” At this very moment – IT IS SHOWTIME. Introduce yourself, what you provide, and where you can be found. I see many people say, “I do”. It doesn’t help that they are commenting from their personal Facebook so folks can’t click and see what they “do”. A short template of a response would be, “ Yes, Tracy! I am a licensed massage specialist located downtown. My business page is Sweet Rubs. I look forward to seeing you soon!” You have the chance to personalize the message, drop a location, and a website/business page. That will lead them to click your link, read information, and reviews to see if you are a match.
When I was hunting for a stylist, I had a young lady drop her website and jump straight into my inbox with an extremely pleasant, detailed message and coupon. I will always consider her SIMPLY because she stood out with her business etiquette. Her response alone will keep her name in my contacts because she put in the effort made a CONNECTION.
As you can see these interactions matter. They matter more than most may think. Other potential clients are seeing your response too. Are your words sparking interest or encouraging them to scroll past?
Keep this same energy in the email inbox, DM, and text messages. Instagram DM now shows people’s real names instead of their @handles. This is a quick tool to help you personalize DMs. Make an effort to respond to Instagram Story replies. Yes, even the emoji responses to your restaurant pic. You can say, “ Isn’t it amazing? Have you been here before?”. That alone will prompt a simple conversation or at least an impression of caring communication. No one is going to continue to react, reply, or purchase if they never got a reaction or response.
Your reputation is present in EVERY interaction. Wait let me say that again.
YOUR REPUTATION IS PRESENT IN EVERY INTERACTION.
That’s why I’m here. Interlaced Vibes is here to help you polish those words up for ya! I want to see everyone win. Let’s link to work together and make you and your business stand out!
